Website best practices
Lesson of the day: ALWAYS test and double test structural changes to a website – our best advertising space on Shareworld (top of page above menu and below logo) has been performing exceptionally bad for the last month – about 0.1%ctr – today we found out why: a link had pushed the adverts behind the menu in ie7 – so no one was seeing the advert!
It normally gets a ctr of between 2 – 4%!